When customers search, do they find you?
A great search strategy requires more than just Drupal and Google Analytics. It requires wearing many different hats from development to design, content marketing, social media, and data analysis. Managing it all requires enough knowledge to guide your teams or learn to tackle it all yourself.
Come to the session armed with your ideas and goals. We'll fly through the terms, review some tools and at the end of this session, you'll walk out with enough knowledge to set business goals and implement a strategy to "Get Found".
Key Terms: Google Analytics, Google Search Console, Google Adwords Keyword Planner, Google Trends, Meta Tags, Clean URLs, Redirects, Sitemaps, Backlinks, User Behavior, Campaign Tracking and more importantly better-performing traffic.
