Community building: the future of marketing

Community is the essence of any open source project. But how do you build it? What techniques can you use to grow your community? And how do you scale it? What tools do you use? What are your success metrics? And what does success look like?

Over the last five years, Jason Hibbets has been the community manager behind Opensource.com, an online publication focused on highlighting the use of open source methodologies in areas outside of technology. He'll provide a case study of the content marketing and community building effort for the Opensource.com publication, a project sponsored by Red Hat. You'll go behind the scenes and see the nuts and bolts, the tools, the metrics, and the strategy that's helped this project grow to over 400,000 page views a month. Attendees will walk away with ideas they can use for their projects and communities.