Marketing Automation and Web Personalization with Drupal: An Introduction

Marketing automation software allows marketers to streamline and automate repetitive marketing tasks, such as email marketing, to nurture prospects from the top of marketing funnel to sales-ready leads. Web personalization aims to tailor a digital experience for each site visitor to increase engagement and conversation rates.

This session will introduce attendees to basic concepts of marketing automation and web personalization and demonstrate methods to implementing both with Drupal.

This session will cover:

• An introduction into marketing automation.
• An introduction into web personalization.
• A checklist for implementing web personalization with Drupal.
• An overview of the available Drupal 7 and Drupal 8 tools for creating web personalization and integrating marketing automation services.