Keynote: Jamie Turner - Neuromarketing: Why Your Brain Buys Stuff it Doesn’t Need https://jamieturner.live/neuromarketing/

Take Aways:

Neuroscience: Neuroscience helps us re-frame how we think about consumers. Understanding how the brain makes decisions is a marketer’s secret weapon.
Consumer Behavior: Consumers behave in funny ways. In this speech, attendees learn how to use those behaviours to improve marketing results.
Information vs. Insights: There’s a difference between information and insights. Understand the difference and you can unlock the secret to better campaigns.
Personalization: Understand how to use personalization and hyper-targeting to generate better ROI.
Influence Shaping: Learn how to shape consumer behaviour by leveraging their subconscious tendencies