Business

As the demand for digital technologists grows, finding top-tier, high-performing talent is an increasingly difficult task. The shortage of professionals in the development, design, and content fields has led to a landscape where large and small companies can't find who they need. Even still, the right person can be booked out for months.

How much is this going to cost? When will this project be done? How much longer do you need to close out that ticket? We hear these questions routinely as developers. But, how do you answer these questions?

Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.

In this session we'll review best practices for modules, content strategy, and site setup to enable you to measure success and user behaviors on your site.

The ultimate goal of a business is to increase their customers and the corporate website plays an important role in this process. Customer growth requires the lead generation and increased conversions. Higher numbers of web visits generate more leads - so this is a basic starting point in your business strategy to increase customers.

Many organizations use Drupal to build their websites today. It is essential for developers and marketers to have a basic understanding of increasing traffic to a Drupal website. This session will explore this topic in more detail.

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Your boss, client, or news anchor just announced it’s time to upgrade the technology stack:

"We choose to go to Moon Mars in this decade, not because it's easy, but because it is hard; because that goal will serve to organize and measure the best of our energies and skills..."

No! No! No!. . . let’s change the mindset here. 

In reality, no executive wants to work hard and wait a decade for success. 

The search world is all about social graphing today.  Just look at Google's quick results sidebar when you search for a local business.  You see a picture of the business, rating/reviews, hours, menu and more.  Structured SEO data can help you define and shape what is shown about your site on search results.

This talks is intended to help people understand how to apply Structured data to a website and then implement this with a minimum of technical skill. 

Ever feel like you're jumping from one problem to the next putting out fires but never get the bandwidth to implement longer term solutions? This session is geared to both new and experienced web professionals struggling to find ways to get beyond their daily grind and make lasting improvements in systems and decision making that benefit site managers and end users alike.