Data

Google’s Universal Analytics (UA) will reach its end of life on July 1st, 2023. This will open the door to the new and improved Google Analytics 4 (GA4), which brings in a new data model, as well as a plethora of new features.

In this session, we will explore:

The Migrate API is a powerful and flexible system to get content and configuration into Drupal. This presentation will take you behind the curtains to understand how the migration system works and what assumptions it makes. Along the way, we are going to explore how it integrates with other subsystems like the Entity API and Field API for import operations. Additionally, we will explore how to alter migrations programmatically.

You will learn about:

The Webform module is an accessible, flexible, and extendable form builder and submission manager for Drupal 8/9. You can build forms that are accessible to all users, address any user-facing form requirement, customize your forms using contributed add-ons or custom code.

Companies love analytics, but customers value privacy. Recent legislation such as Europe's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in the USA aim to restrict the ways that web developers can legally track visitors. We'll learn how to achieve basic compliance with these regulations using contributed modules for Drupal 7, 8, and 9, and I'll show you how to achieve strict compliance by writing Drupal Behaviors in a custom module. 

In this session we'll review best practices for modules, content strategy, and site setup to enable you to measure success and user behaviors on your site.

Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.